Audioforce Confidential

Share your experiment findings, interesting stories and any feedback about the Promote Audiobooks experiment.

Friday, July 07, 2006

Being Read To - What Nostalgia!

Remember when you were really young and your parents said, "Go and get ready for bed and then I'll read you a story." Now that was an incentive to go to bed. I remember it being so fun to have a story read to me. It was the best when my dad brought a big book that couldn't be read in one night and I was always so excited to hear the next part of the book.

Then, when I got old enough to read really well on my own, I started reading my own bedtime stories. But now, as an adult, there are definitely times when I miss those bedtime reading sessions! The great news is, audio books can change all that!

If you remember a good book that was read to you when you were young, there's a good chance it's available as an audio book. Imagine lying down in bed, putting your headphones on, and listening to the story of Peter Rabbit by Beatrix Potter, just like you used to when you were a little kid.

Ahhh, nostalgia, gotta love it.

Tuesday, July 04, 2006

Fads - How to Create One

What do tye-dye shirts, Pogs, Tamagotchis, Vuarnet shirts, and Pokemon have in common? They're all fads of course. How did these fads get started? Well, largely by the fact that people wore the shirts, collected the Pogs, played the Pokemon games, and obsessed over their Tamagotchis. But, another thing that really played a big part in making these things so incredibly magnetic was word-of-mouth.

When people decided that these items were going to be an important part of their lives, they talked about them, and talked...and talked...and talked! The more people heard about them, the more they wanted them. And the more people got their hands on them, the more people heard the incessant ravings of the proud owners of these new items.

Creating an audio book fad can work the same way! So, all you lovers of audio books out there who feel like you absolutely couldn't live without the little marvels - start talking, and let the audio book obsession pandemic begin.