Fads - How to Create One

What do tye-dye shirts, Pogs, Tamagotchis, Vuarnet shirts, and Pokemon have in common? They're all fads of course. How did these fads get started? Well, largely by the fact that people wore the shirts, collected the Pogs, played the Pokemon games, and obsessed over their Tamagotchis. But, another thing that really played a big part in making these things so incredibly magnetic was word-of-mouth.

When people decided that these items were going to be an important part of their lives, they talked about them, and talked...and talked...and talked! The more people heard about them, the more they wanted them. And the more people got their hands on them, the more people heard the incessant ravings of the proud owners of these new items.

Creating an audio book fad can work the same way! So, all you lovers of audio books out there who feel like you absolutely couldn't live without the little marvels - start talking, and let the audio book obsession pandemic begin.